Austin Fashion Week did not engage much Twitter audience

The most important fashion event in Texas, the Austin Fashion Week, ended with a low engagement rate on social networks

The eighth edition of the Austin Fashion Week in Texas has animated Austin from April 17^th to April 23^rd with shows, shopping events in the ateliers and all around the city: from actual runways to mini collections, from brunches to soirees in boutiques, shops, spas, etc.

A week dedicated to fashion, to the dressmaking art, to new ideas that, despite being the largest fashion event in Texas and one of the most highly acclaimed in the Southern United States, it appears to be not so successful when it comes to social networking engagement. The amount of Twitter conversations was, in fact, quite mediocre for such an international event: SocialMeter Analysis monitoring the hashtags #fashionxaustin, #austinfashionweek, #afw2016 and the mentions of the official account @fashionxaustin in the period between April 8^th and April 24^th, picked up only 1039 tweets form 321 users. An almost insignificant number compared to the almost 4000 tickets sold, not to mention the number of participants to the free entry events. Moreover, the tweet peak was registered on April 18^th, at 4PM, with only 21 tweets.

The top users during the considered period turned out to be the official account @fashionxaustin and two privates, @onemark541 e @sydney_mahl; the top mention we can find @fashionxaustin one more time, followed by @austingoodwill and by the designer @thisissloane.

The data presented above point out the little engagement the event had on a digital level, in spite of the variety of social channels dedicated to it and the natural predisposition that the world of fashion shows towards that kind of communication, mostly visual and live.