ProWein 2016: wine is social!

Great success in terms of visitors and social networking for the 22^nd edition of ProWein, one of the biggest wine related international fairs in Germany

Huge numbers for the 22^nd edition of ProWein2016, which took place in Düsseldorf from the 13^th and the 15^th of March: 6200 exhibitors from 57 countries, 55000 visitors (6% more compared to last year’s number) from 126 different countries. This year’s event did not disappoint the expectations of its publics, all specialized in the wine sector: during the three days fair wine trade, catering, grocery retail and hotel industry experts gathered to develop business relationships.

ProWein is an inevitable appointment for the wine sector professionals: with its nine pavilions, the wide offer of meetings, tastings and products, and its 300 events arranged for the participants it allowed them to uncover the new trends, new realities, new business horizons. Moreover, some areas were set up to explore different themes in the field of wine production and marketing: from the FIZZ Lounge, a space to present the ‘Shim cocktails’, to the tasting and packging areas, from the Champagne Lounge to the ‘same but different’ corner, an area dedicated to the elaboration of a ‘different’ marketing of products.

One of the most anticipated highlights of this year was the Organic Lounge, in which biological and biodynamic wines have been matched with personalized dishes cooked by the international chef Karsten Bessa.

SocialMeter Analysis has monitored the Twitter conversations between February 1^st and March 16^th, through the hashtags #prowein, #prowein2016 and #prowein16. More than 9400 tweets have been collected and over 3600 unique users have shared their thoughts on the topic. The great majority of the tweets comes from the US (1422), followed by Spain (834) and Italy (607). The most active profile is a Portuguese account, @enologia, followed by @streetfooduk and @twititalianwine; while the most mentioned users are @prowein (official account of the event), @enologia, and @wine_australia. Finally, two tweet peaks have been spotted: on Sunday 13^th, between 10 a.m. and 11 a.m., and on Monday 14^th, at the same time slot.