Taste of Italy 2016: the keyword is photosharing

Another successful edition of the Italian food&beverage festival in Houston, photographed by Photostream

This year was the second edition of Taste of Italy, the greatest made in Italy food&beverage event presented by the Italy-America Chamber of Commerce of Texas, which, once again, took place in Houston. The main intent of the festival is to promote Italian typical and authentic products through meetings and tastings. Over 60 wine-producing companies and 50 food producers with more than 500 products joined the two days event, during the 2^nd and 3^rd of March, and met potential buyers from Texas and other States (California, Illinois, Florida, etc.), distributors and importers, together with the press and food bloggers. The fair gathered agro-industrial Italian companies and gave them the chance to present their products to potential buyers from the US. The participants were allowed to attend to the Livestock Rodeo Show 2016 in Houston and were given a stand for the exposition of their products in the Trade Show that took place the 3^rd March.

Photostream picked up and made public all the photos shared by Twitter and Instagram users during the event, with the hashtag #tasteofitalyhouston or mentioning the official account @tasteofitalytx. The analysis showed that 43 users shared 223 pictures, with a sharing peak during March 3^rd. Among the most active users on Twitter we can find @AperitivoAustin, @MyVinoRules e @TasteOfItalyTX, whereas on Instagram tasteofitalyhouston, photostreamlive e travaglinovini.

This is Business Beveloper at Italy-America Chamber of Commerce Maurizio Gamberucci’s comment on the partnership with SocialMeter Analysis: “For the very first time, SocialMeter Analysis has allowed us to experiment the benefits of livestreaming our event, thus giving real-time visibility to our 100 exhibitors and making the world understand Texas and its potentialities. We are happy of the results we have achieved and ready to cooperate again in the future”.

With Taste of Italy, SocialMeter Analysis has taken its first, important step in the US market; a step that also marks the beginning of new opportunities.

Moreover, SocialMeter Analysis monitored the Twitter conversations related to the subjects, through the same parameters (#tasteofitalyhouston, @tasteofitalytx). Considering the period between December 11^th, 2015 and March 7^th 2016 the analysis picked up over 325 tweets, 52 users involved and a tweet peak between 9:00 PM and 10:00 PM of March 2^nd and 5:00 PM and 11:00 PM of March 3^rd. Among the most active profiles we can find @photostreamusa, @smanotify and @tasteofitalytx, whereas the most mentioned on the subjects were @tasteofitalytx, @photostreamusa and the official account of one of the participant businesses @cadifrara.